Growing businesses and startups in Singapore often have confusions about selecting channels and platforms for digital marketing, simply because the norms and practices are changing faster than ever. Nevertheless, you need to have a digital marketing strategy in place.
Don’t ignore SEO
Contrary to what many people believe, SEO is not dead. While paid marketing techniques are relevant and important, these cannot replace search engine marketing at any point. SEO is all about getting traffic and organic results, and with very little investment, you can expect to see a big difference in your brand reputation and website ranking. SEO should be a part of your digital strategy, regardless of your industry, niche and other factors.
Content marketing for branding
Content is king – This statement is always valid in online marketing. If you want to promote your company, you have to invest in different forms of content marketing, right from blogging to link building via quality posts. Also, the content on your website should be optimized and must be updated on a regular basis to keep the audience expectations.
Email marketing for leads
Email marketing can help in getting genuine leads, and it also works as a medium to stay connected with the existing customers. You can choose to invest in email marketing lists and software, as required, but before that, make a list of your audience segments. You need to understand the ways in which the targeted customers can be influenced, and to achieve that, email promotion can be an expensive but effective tool.
Social media for promotions
Social media marketing is one of the best ways to promote a channel or brand. YouTube, Facebook, Twitter, Instagram and many other platforms have changed the image of many companies and businesses. Besides direct ads and promotions, you can also engage with customers on your business, which will help with reputation management, as well. Your social media strategy should be aggressive and continuous, so that the audiences find reasons to connect.
If you are unsure of how to start with these strategies, you can always hire a company that specializes in online and digital marketing. Set your goals and budget, and make sure that you check all the relevant terms of service before signing the contract.